The Best Times To Post On Instagram in 2023
The best day to post on Instagram is Monday; with the highest average engagement for posts posted at 5am{1}.
Other good times to post are Tuesdays from 8am to 10am and 2pm; Wednesday 9am-11am; and Thursday from 11 a.m. to 2 p.m.. Engagement is also strong earlier in the morning between 8am and 10am; but peaks around 9:00 a.m.. The best time to post on Instagram is usually between 6:00 a.m. and 11:00 a.m. PST.
Instagram post frequency best practices
In general; it is recommended to post on Instagram at least once a day to maximize visibility and engagement{1}.
Nano accounts (0-10,000 followers) publish an average of 3 feed posts per week; while stories can be posted more frequently. 45% of businesses post multiple times a week; 23% post several times a day; and 23% post once a day{4}. Most brands share Instagram posts at least 2-3 times per week and no more than 1-2 times per day. {1}{2}{3}{4}
How to increase engagement on instagram posts
To increase engagement on Instagram posts; engaging with your audience is recommended; copy your best performing posts; use Instagram Stories; create shareable memes and graphics including calls to action; use strong captions with CTAs{5}; and share information in carousel posts Scheduling and publishing posts and stories; respond to comments; and performance measurement can also help increase engagement rates{3}.
Engage with your audience:
Strategies for interacting with an audience on Instagram include engaging with them via:
- Instagram Stories stickers
- create and share relevant memes
- create shareable graphics
- share information in carousel posts.
- promote through networks.
- using strong captions with CTAs.
- using interactive stickers.
- create interesting stories and reels.
- responding to comments.
- plan and publish articles and stories and measure performance.
Copy your best performing posts
To copy top performing posts on Instagram; use the network-by-network guide to find your most successful social media posts{1}; understand the latest Instagram algorithm ranking factors{2}; and follow tips for more engaging carousel posts, such as memorizing copy and content basics{3}; leading with the most important information in the captions{4}; use a consistent and personal tone{4}; keep copy short and to the point{4}; encourage action with calls to action (CTA){4}; and be relatable by sharing personal stories{5}.
Create relevant memes and shareable graphics
To create Instagram shareable memes and graphics; understand the anatomy of an Instagram meme; leveraging memes for social media marketing{2}; create meme images; create viral Instagram memes; and create awesome social media graphics.
- Instagram stories
- Include calls to action
- use strong captions with CTAs
- share information in carousel posts
- Scheduling and publishing posts and stories
- respond to feedback measure performance