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Best Times To Post On Instagram 2023


The Best Times To Post On Instagram in 2023

Best Times To Post On Instagram 2023

The best day to post on Instagram is Monday; with the highest average engagement for posts posted at 5am{1}.

Other good times to post are Tuesdays from 8am to 10am and 2pm; Wednesday 9am-11am; and Thursday from 11 a.m. to 2 p.m.. Engagement is also strong earlier in the morning between 8am and 10am; but peaks around 9:00 a.m.. The best time to post on Instagram is usually between 6:00 a.m. and 11:00 a.m. PST.


Best Times To Post On Instagram 2023

Instagram post frequency best practices

In general; it is recommended to post on Instagram at least once a day to maximize visibility and engagement{1}.

Nano accounts (0-10,000 followers) publish an average of 3 feed posts per week; while stories can be posted more frequently. 45% of businesses post multiple times a week; 23% post several times a day; and 23% post once a day{4}. Most brands share Instagram posts at least 2-3 times per week and no more than 1-2 times per day. {1}{2}{3}{4}

How to increase engagement on instagram posts

To increase engagement on Instagram posts; engaging with your audience is recommended; copy your best performing posts; use Instagram Stories; create shareable memes and graphics including calls to action; use strong captions with CTAs{5}; and share information in carousel posts Scheduling and publishing posts and stories; respond to comments; and performance measurement can also help increase engagement rates{3}.


Engage with your audience:

Strategies for interacting with an audience on Instagram include engaging with them via:

  • Instagram Stories stickers
  • create and share relevant memes
  • create shareable graphics
  • share information in carousel posts.
  • promote through networks.
  • using strong captions with CTAs.
  • using interactive stickers.
  • create interesting stories and reels.
  • responding to comments.
  • plan and publish articles and stories and measure performance.


Copy your best performing posts

To copy top performing posts on Instagram; use the network-by-network guide to find your most successful social media posts{1}; understand the latest Instagram algorithm ranking factors{2}; and follow tips for more engaging carousel posts, such as memorizing copy and content basics{3}; leading with the most important information in the captions{4}; use a consistent and personal tone{4}; keep copy short and to the point{4}; encourage action with calls to action (CTA){4}; and be relatable by sharing personal stories{5}.

Create relevant memes and shareable graphics

To create Instagram shareable memes and graphics; understand the anatomy of an Instagram meme; leveraging memes for social media marketing{2}; create meme images; create viral Instagram memes; and create awesome social media graphics.

  • Instagram stories
  • Include calls to action
  • use strong captions with CTAs
  • share information in carousel posts
  • Scheduling and publishing posts and stories
  • respond to feedback measure performance